Romina Diaz-Matus
Let’s Connect
Resume
I’m Romina, a UX Designer
Experimental Mindset
Impact-Driven
Data-Backed
UX Design
eTinda - Cards That Convert
Feature Prioritization
Stakeholder Alignment
Usability Testing
Behavioural Insight
When 75% of users skipped the 'Shops' tab, I knew something had to change. I reimagined the interface by combining product discovery and shop identity into a single, card-based layout — making local browsing effortless and engaging. I solved a key stakeholder problem and increased user engagement.
Read More
UX Design
eTinda - Frictionless Checkout
Usability Testing
Conversion Optimization
Hypothesis Driven + Data Backed Design
When 3 out of 4 users dropped off at sign-up, I knew the checkout flow needed rethinking.
I removed forced registration, streamlined the guest checkout, and added subtle incentives to sign in — all without sacrificing security. This small shift tackled a major user frustration and directly improved conversion rates.
Read More
UX Design
eTinda - Trust at a Glance
Micro-Interactions
Accessibility
Trust Building
UX- Copywriting
When users skipped over eco-certifiers, I realized trust wasn’t being communicated.
So I redesigned the badges for clarity and interaction, making them more visible and tap-worthy. The result? Greater transparency, higher engagement, and a UX that supports ethical decision-making.
Read More
UX Design
eTinda - Assumption Driven Research
UX Research
Hypothesis Driven Design
Product Strategy
User Journey Mapping
When we couldn’t run interviews, I leaned into fast, assumption-based methods.
I built proto-personas, mapped journeys, and worked closely with stakeholders to guide design with hypotheses. Even without perfect data, I kept us moving forward — showing how research agility keeps product momentum alive.
Read More
About Me
With two years of UX involvement and a Professional Diploma in UX Design, I’ve collaborated with multidisciplinary teams in nonprofit, healthcare, and e-commerce sectors.
My experience spans user research, interaction design, and accessibility-conscious design. I’ve contributed to award-recognized initiatives, led design teams, and built digital experiences that improve both user flow and business outcomes.
Romina Diaz-Matus
Let’s Connect
Resume
I’m Romina, a UX Designer
Experimental Mindset
Impact-Driven
Data-Backed
UX Design
eTinda - Cards That Convert
Feature Prioritization
Stakeholder Alignment
Usability Testing
Behavioural Insight
When 75% of users skipped the 'Shops' tab, I knew something had to change. I reimagined the interface by combining product discovery and shop identity into a single, card-based layout — making local browsing effortless and engaging. I solved a key stakeholder problem and increased user engagement.
Read More
UX Design
eTinda - Frictionless Checkout
Conversion Optimization
Hypothesis Driven + Data Backed Design
Usability Testing
When 3 out of 4 users dropped off at sign-up, I knew the checkout flow needed rethinking.
I removed forced registration, streamlined the guest checkout, and added subtle incentives to sign in — all without sacrificing security. This small shift tackled a major user frustration and directly improved conversion rates.
Read More
UX Design
eTinda - Trust at a Glance
Micro-Interactions
Accessibility
UX- Copywriting
Trust Building
When users skipped over eco-certifiers, I realized trust wasn’t being communicated.
So I redesigned the badges for clarity and interaction, making them more visible and tap-worthy. The result? Greater transparency, higher engagement, and a UX that supports ethical decision-making.
Read More
UX Design
eTinda - Assumption Driven Research
UX Research
Hypothesis Driven Design
Product Strategy
User Journey Mapping
When we couldn’t run interviews, I leaned into fast, assumption-based methods.
I built proto-personas, mapped journeys, and worked closely with stakeholders to guide design with hypotheses. Even without perfect data, I kept us moving forward — showing how research agility keeps product momentum alive.
Read More
About Me
With two years of UX involvement and a Professional Diploma in UX Design, I’ve collaborated with multidisciplinary teams in nonprofit, healthcare, and e-commerce sectors.
My experience spans user research, interaction design, and accessibility-conscious design. I’ve contributed to award-recognized initiatives, led design teams, and built digital experiences that improve both user flow and business outcomes.
Romina Diaz-Matus
Let’s Connect
Resume
I’m Romina, a UX Designer
Experimental Mindset
Impact-Driven
Data-Backed
UX Design
eTinda - Cards That Convert
Feature Prioritization
Stakeholder Alignment
Usability Testing
Behavioural Insight
When 75% of users skipped the 'Shops' tab, I knew something had to change. I reimagined the interface by combining product discovery and shop identity into a single, card-based layout — making local browsing effortless and engaging. I solved a key stakeholder problem and increased user engagement.
Read More
UX Design
eTinda - Frictionless Checkout
Conversion Optimization
Hypothesis Driven
Data Backed Design
Usability Testing
When 3 out of 4 users dropped off at sign-up, I knew the checkout flow needed rethinking.
I removed forced registration, streamlined the guest checkout, and added subtle incentives to sign in — all without sacrificing security. This small shift tackled a major user frustration and directly improved conversion rates.
Read More
UX Design
eTinda - Trust at a Glance
Micro-Interactions
Accessibility
UX- Copywriting
Trust Building
When users skipped over eco-certifiers, I realized trust wasn’t being communicated.
So I redesigned the badges for clarity and interaction, making them more visible and tap-worthy. The result? Greater transparency, higher engagement, and a UX that supports ethical decision-making.
Read More
UX Design
eTinda - Assumption Driven Research
UX Research
Hypothesis Driven Design
Product Strategy
User Journey Mapping
When we couldn’t run interviews, I leaned into fast, assumption-based methods.
I built proto-personas, mapped journeys, and worked closely with stakeholders to guide design with hypotheses. Even without perfect data, I kept us moving forward — showing how research agility keeps product momentum alive.
Read More
About Me
With two years of UX involvement and a Professional Diploma in UX Design, I’ve collaborated with multidisciplinary teams in nonprofit, healthcare, and e-commerce sectors.
My experience spans user research, interaction design, and accessibility-conscious design. I’ve contributed to award-recognized initiatives, led design teams, and built digital experiences that improve both user flow and business outcomes.